{"id":751,"date":"2023-07-15T14:54:41","date_gmt":"2023-07-15T21:54:41","guid":{"rendered":"https:\/\/evvtoltechnation.com\/?p=751"},"modified":"2023-07-15T15:30:44","modified_gmt":"2023-07-15T22:30:44","slug":"porsche-dream-jobs-porsche-perfecciona-su-imagen-de-empleador-atractivo","status":"publish","type":"post","link":"https:\/\/evvtoltechnation.com\/es\/2023\/07\/15\/porsche-dream-jobs-porsche-perfecciona-su-imagen-de-empleador-atractivo\/","title":{"rendered":"Porsche Dream Jobs Porsche perfecciona su imagen como empleador atractivo"},"content":{"rendered":"

Sue\u00f1os en la carretera y en el hip\u00f3dromo.<\/strong><\/p>\n


\nPorsche mostrar\u00e1 lo que seguir\u00e1 haciendo de la empresa un empleador atractivo para personas con sue\u00f1os ambiciosos en el futuro con su nueva campa\u00f1a de marca de empleador, \"Porsche dream jobs\", a partir de principios de julio.<\/strong>.<\/p>\n

 <\/p>\n

En el centro de su campa\u00f1a, la empresa sit\u00faa a los empleados de sus distintas divisiones, que comparten sus sue\u00f1os m\u00e1s \u00edntimos. Las im\u00e1genes y los v\u00eddeos se han realizado a modo de collage y se dirigen por igual a j\u00f3venes talentos ambiciosos y a profesionales competentes.<\/p>\n

\"\"Cr\u00e9dito de la imagen: Porsche Media<\/em><\/h6>\n


\nLos empleados y sus sue\u00f1os personales en el punto de mira<\/strong><\/p>\n

Porsche lleva 75 a\u00f1os haciendo realidad los sue\u00f1os. Pero \"Driven by dreams\" no s\u00f3lo se aplica a los amantes de los deportivos de todo el mundo: al igual que los clientes de la marca, sus empleados tambi\u00e9n est\u00e1n impulsados por los sue\u00f1os. Un equipo altamente cualificado y motivado es la base del \u00e9xito de Porsche. Los empleados y sus propios sue\u00f1os personales son ahora el centro de atenci\u00f3n de una campa\u00f1a con la que Porsche afina a\u00fan m\u00e1s su imagen de empleador.<\/p>\n

\"Nuestros empleados dan forma al \u00e9xito de Porsche con sus propios sue\u00f1os y perspectivas personales\", como afirma Andreas Haffner, miembro del Comit\u00e9 Ejecutivo de Recursos Humanos y Asuntos Sociales de Porsche. \"Para los j\u00f3venes talentos en particular, la oportunidad de marcar una diferencia significativa es decisiva a la hora de elegir a su empleador. Este es exactamente el posicionamiento de nuestra campa\u00f1a.<\/p>\n

\"\"Cr\u00e9dito de la imagen: Porsche Media<\/em><\/h6>\n


\nCampa\u00f1a con un mensaje claro<\/strong><\/p>\n

En el curso de su transformaci\u00f3n, Porsche est\u00e1 centrando su campa\u00f1a de contrataci\u00f3n en la tecnolog\u00eda del futuro: la empresa necesita cubrir unas 1.000 vacantes en sus divisiones de TI y tecnolog\u00eda. Adem\u00e1s, las expectativas de las generaciones m\u00e1s j\u00f3venes han cambiado: para muchos de ellos, un trabajo que les d\u00e9 sentido es tan importante como el salario, por ejemplo. Cuando se trata de la sensaci\u00f3n personal de estar haciendo algo significativo, la campa\u00f1a env\u00eda un mensaje claro: Porsche es exactamente el lugar adecuado para las personas que persiguen sus sue\u00f1os. La base para ello es la cultura corporativa \u00fanica de Porsche, que se caracteriza, entre otras cualidades, por su fuerza innovadora y su esp\u00edritu de equipo. Porsche tambi\u00e9n pretende utilizar su campa\u00f1a para dirigirse a todos los grupos destinatarios relevantes, desde aprendices y licenciados hasta especialistas en producci\u00f3n y expertos de las \u00e1reas de software, TI o tecnolog\u00eda.<\/p>\n

Con t\u00edtulos como \"En busca de so\u00f1adores din\u00e1micos\" y \"Tus sue\u00f1os empiezan cuando estudias. Luego se hacen m\u00e1s grandes\", las distintas im\u00e1genes presentan a empleados individuales y describen c\u00f3mo hacen realidad sus propios sue\u00f1os, junto con los sue\u00f1os que impulsan a los clientes de Porsche. Los empleados retratados forman una mezcla ecl\u00e9ctica de diferentes divisiones, grupos de edad, formaci\u00f3n acad\u00e9mica y niveles directivos. El uso de un estilo collage para las im\u00e1genes ayuda a transmitir esta individualidad. Cada imagen es \u00fanica e incita a la reflexi\u00f3n. Los elementos individuales de cada imagen ofrecen una visi\u00f3n de la actividad espec\u00edfica, as\u00ed como de los intereses y sue\u00f1os personales de cada empleado. Adem\u00e1s, se combinan elementos de la historia de Porsche con una mirada al futuro.<\/p>\n

La campa\u00f1a arrancar\u00e1 en Alemania a principios de julio, mientras que su despliegue internacional est\u00e1 previsto para 2024. El fabricante de autom\u00f3viles deportivos difundir\u00e1 los contenidos en varios canales en l\u00ednea y fuera de l\u00ednea. En el sitio web se puede encontrar un paquete de inicio de la campa\u00f1a.\u00a0porsche.de\/dreamjob<\/a>A medida que avance la campa\u00f1a, se ir\u00e1n a\u00f1adiendo contenidos y formatos espec\u00edficos para cada grupo destinatario.<\/p>","protected":false},"excerpt":{"rendered":"

Putting Dreams On The Road And On The Racetrack! Porsche will be showing what will…<\/p>","protected":false},"author":165558846,"featured_media":757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"featured_image_urls":{"full":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=1200%2C675&quality=80&ssl=1",1200,675,false],"thumbnail":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=150%2C150&quality=80&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=300%2C169&quality=80&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=640%2C360&quality=80&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=640%2C360&quality=80&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=1536%2C864&quality=80&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=1200%2C675&quality=80&ssl=1",1200,675,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=18%2C10&quality=80&ssl=1",18,10,true],"newspack-article-block-landscape-large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=1200%2C675&quality=80&ssl=1",1200,900,true],"newspack-article-block-portrait-large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=900%2C675&quality=80&ssl=1",900,1089,true],"newspack-article-block-square-large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=1200%2C675&quality=80&ssl=1",1200,1089,true],"newspack-article-block-landscape-medium":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=800%2C600&quality=80&ssl=1",800,600,true],"newspack-article-block-portrait-medium":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=600%2C675&quality=80&ssl=1",600,800,true],"newspack-article-block-square-medium":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=800%2C675&quality=80&ssl=1",800,800,true],"newspack-article-block-landscape-intermediate":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=600%2C450&quality=80&ssl=1",600,450,true],"newspack-article-block-portrait-intermediate":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=450%2C600&quality=80&ssl=1",450,600,true],"newspack-article-block-square-intermediate":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=600%2C600&quality=80&ssl=1",600,600,true],"newspack-article-block-landscape-small":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=400%2C300&quality=80&ssl=1",400,300,true],"newspack-article-block-portrait-small":["https:\/\/i0.wp.com\/evvtol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