{"id":751,"date":"2023-07-15T14:54:41","date_gmt":"2023-07-15T21:54:41","guid":{"rendered":"https:\/\/evvtoltechnation.com\/?p=751"},"modified":"2023-07-15T15:30:44","modified_gmt":"2023-07-15T22:30:44","slug":"porsche-dream-jobs-porsche-szlifuje-swoj-wizerunek-atrakcyjnego-pracodawcy","status":"publish","type":"post","link":"https:\/\/evvtoltechnation.com\/pl\/2023\/07\/15\/porsche-dream-jobs-porsche-szlifuje-swoj-wizerunek-atrakcyjnego-pracodawcy\/","title":{"rendered":"Porsche Dream Jobs Porsche kszta\u0142tuje sw\u00f3j wizerunek atrakcyjnego pracodawcy"},"content":{"rendered":"

Spe\u0142nianie marze\u0144 na drodze i na torze wy\u015bcigowym!<\/strong><\/p>\n


\nDzi\u0119ki nowej kampanii employer brandingowej \"Porsche dream jobs\" od pocz\u0105tku lipca Porsche b\u0119dzie pokazywa\u0107, co w przysz\u0142o\u015bci sprawi, \u017ce firma b\u0119dzie atrakcyjnym pracodawc\u0105 dla ludzi z ambitnymi marzeniami<\/strong>.<\/p>\n

 <\/p>\n

Firma umieszcza pracownik\u00f3w z r\u00f3\u017cnych dzia\u0142\u00f3w w centrum swojej kampanii, kt\u00f3rzy dziel\u0105 si\u0119 intymnymi spostrze\u017ceniami na temat marze\u0144, kt\u00f3re ich motywuj\u0105. Zdj\u0119cia i filmy zosta\u0142y wykonane w stylu kola\u017cu i s\u0105 skierowane zar\u00f3wno do ambitnych m\u0142odych talent\u00f3w, jak i kompetentnych profesjonalist\u00f3w.<\/p>\n

\"\"\u0179r\u00f3d\u0142o zdj\u0119cia: Porsche Media<\/em><\/h6>\n


\nPracownicy i ich osobiste marzenia w centrum uwagi<\/strong><\/p>\n

Porsche spe\u0142nia marzenia od 75 lat. Jednak \"Driven by dreams\" nie odnosi si\u0119 tylko do mi\u0142o\u015bnik\u00f3w samochod\u00f3w sportowych na ca\u0142ym \u015bwiecie: podobnie jak klienci marki, jej pracownicy r\u00f3wnie\u017c kieruj\u0105 si\u0119 marzeniami. Wysoko wykwalifikowany i zmotywowany zesp\u00f3\u0142 jest podstaw\u0105 sukcesu Porsche. Pracownicy i ich osobiste marzenia s\u0105 teraz w centrum uwagi kampanii, dzi\u0119ki kt\u00f3rej Porsche jeszcze bardziej udoskonala sw\u00f3j wizerunek pracodawcy.<\/p>\n

\"Nasi pracownicy kszta\u0142tuj\u0105 sukces Porsche swoimi osobistymi marzeniami i perspektywami\", jak m\u00f3wi Andreas Haffner, cz\u0142onek zarz\u0105du ds. zasob\u00f3w ludzkich i spraw spo\u0142ecznych w Porsche. \"W szczeg\u00f3lno\u015bci dla m\u0142odszych talent\u00f3w mo\u017cliwo\u015b\u0107 dokonania znacz\u0105cej zmiany jest decyduj\u0105ca, je\u015bli chodzi o wyb\u00f3r pracodawcy. Dok\u0142adnie takie jest pozycjonowanie naszej kampanii.<\/p>\n

\"\"\u0179r\u00f3d\u0142o zdj\u0119cia: Porsche Media<\/em><\/h6>\n


\nKampania z jasnym przes\u0142aniem<\/strong><\/p>\n

W trakcie swojej transformacji Porsche koncentruje swoje dzia\u0142ania rekrutacyjne na technologii przysz\u0142o\u015bci: firma musi obsadzi\u0107 oko\u0142o 1000 wakat\u00f3w w swoich dzia\u0142ach IT i technologii. Co wi\u0119cej, zmieni\u0142y si\u0119 w szczeg\u00f3lno\u015bci oczekiwania m\u0142odszych pokole\u0144 wobec pracodawcy: dla wielu z nich praca, kt\u00f3ra daje im poczucie celu, jest r\u00f3wnie wa\u017cna jak na przyk\u0142ad wynagrodzenie. Je\u015bli chodzi o kwesti\u0119 osobistego poczucia robienia czego\u015b znacz\u0105cego, kampania wysy\u0142a jasny komunikat: Porsche jest w\u0142a\u015bciwym miejscem dla ludzi, kt\u00f3rzy pod\u0105\u017caj\u0105 za swoimi marzeniami. Podstaw\u0105 tego jest wyj\u0105tkowa kultura korporacyjna Porsche, charakteryzuj\u0105ca si\u0119 mi\u0119dzy innymi innowacyjno\u015bci\u0105 i duchem pracy zespo\u0142owej. Porsche zamierza r\u00f3wnie\u017c wykorzysta\u0107 swoj\u0105 kampani\u0119, aby dotrze\u0107 do wszystkich odpowiednich grup docelowych - od sta\u017cyst\u00f3w i absolwent\u00f3w po specjalist\u00f3w ds. produkcji i ekspert\u00f3w w dziedzinie oprogramowania, IT lub technologii.<\/p>\n

Z nag\u0142\u00f3wkami takimi jak \"Poszukiwanie dynamicznych marzycieli\" i \"Twoje marzenia zaczynaj\u0105 si\u0119, gdy studiujesz. Potem staj\u0105 si\u0119 wi\u0119ksze\", r\u00f3\u017cne obrazy przedstawiaj\u0105 poszczeg\u00f3lnych pracownik\u00f3w i opisuj\u0105, w jaki spos\u00f3b realizuj\u0105 swoje w\u0142asne marzenia, a tak\u017ce marzenia, kt\u00f3re nap\u0119dzaj\u0105 klient\u00f3w Porsche. Przedstawieni pracownicy stanowi\u0105 eklektyczn\u0105 mieszank\u0119 z r\u00f3\u017cnych dzia\u0142\u00f3w, grup wiekowych, wykszta\u0142cenia i poziom\u00f3w zarz\u0105dzania. Wykorzystanie stylu kola\u017cu w obrazach pomaga przekaza\u0107 t\u0119 indywidualno\u015b\u0107. Ka\u017cdy obraz jest wyj\u0105tkowy i zach\u0119ca do refleksji. Poszczeg\u00f3lne elementy ka\u017cdego obrazu zapewniaj\u0105 wgl\u0105d w konkretne dzia\u0142ania, a tak\u017ce w osobiste zainteresowania i marzenia poszczeg\u00f3lnych pracownik\u00f3w. Co wi\u0119cej, elementy z historii Porsche \u0142\u0105cz\u0105 si\u0119 ze spojrzeniem w przysz\u0142o\u015b\u0107.<\/p>\n

Kampania rozpocznie si\u0119 w Niemczech na pocz\u0105tku lipca, a jej mi\u0119dzynarodowy zasi\u0119g zaplanowano na 2024 rok. Producent samochod\u00f3w sportowych b\u0119dzie umieszcza\u0142 tre\u015bci w r\u00f3\u017cnych kana\u0142ach online i offline. Pakiet startowy kampanii mo\u017cna znale\u017a\u0107 na stronie internetowej\u00a0porsche.de\/dreamjob<\/a>do kt\u00f3rych w miar\u0119 post\u0119p\u00f3w kampanii dodawane b\u0119d\u0105 tre\u015bci i formaty dostosowane do grup docelowych.<\/p>","protected":false},"excerpt":{"rendered":"

Putting Dreams On The Road And On The Racetrack! Porsche will be showing what will…<\/p>","protected":false},"author":165558846,"featured_media":757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"featured_image_urls":{"full":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=1200%2C675&quality=80&ssl=1",1200,675,false],"thumbnail":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=150%2C150&quality=80&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=300%2C169&quality=80&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=640%2C360&quality=80&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=640%2C360&quality=80&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=1536%2C864&quality=80&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=1200%2C675&quality=80&ssl=1",1200,675,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?fit=18%2C10&quality=80&ssl=1",18,10,true],"newspack-article-block-landscape-large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=1200%2C675&quality=80&ssl=1",1200,900,true],"newspack-article-block-portrait-large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=900%2C675&quality=80&ssl=1",900,1089,true],"newspack-article-block-square-large":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=1200%2C675&quality=80&ssl=1",1200,1089,true],"newspack-article-block-landscape-medium":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=800%2C600&quality=80&ssl=1",800,600,true],"newspack-article-block-portrait-medium":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=600%2C675&quality=80&ssl=1",600,800,true],"newspack-article-block-square-medium":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=800%2C675&quality=80&ssl=1",800,800,true],"newspack-article-block-landscape-intermediate":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=600%2C450&quality=80&ssl=1",600,450,true],"newspack-article-block-portrait-intermediate":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=450%2C600&quality=80&ssl=1",450,600,true],"newspack-article-block-square-intermediate":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=600%2C600&quality=80&ssl=1",600,600,true],"newspack-article-block-landscape-small":["https:\/\/i0.wp.com\/evvtoltechnation.com\/wp-content\/uploads\/2023\/07\/Putting-Dreams-On-The-Road-And-On-The-Racetrack-NADINE_E.webp?resize=400%2C300&quality=80&ssl=1",400,300,true],"newspack-article-block-portrait-small":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